Marketing & Sales
We can help you bring a new sense of purpose to every element of your brand and consumer strategy, reimagining meaningful experiences to drive loyalty, shape client growth agendas, and drive measurable outcomes with our rock-solid strategies:
Marketing Strategy
- Transform your marketing with a practical, proven combination of analytics, creativity, and customer-centric data insights.
- Derive insights to fuel campaign, marketing, audience, and content strategy.
- Advanced data analytics to prioritize your marketing investments and drive strategic revenue management.
- Customer acquisition, retention, and loyalty campaigns.
- Enhance the advertising and digital marketing.
- Content, social, and search strategy and production.
- Design and build a web user experience.
Sales Strategy
- Maximize the ability to help sales and service professionals by streamlining middle office processes.
- Develop an effective and pragmatic go-to-market strategy that’s rooted in a deep understanding of your customers.
- Embedding sales insights and analytics into the sales cycle.
- Optimize and modernize sales operations through incentive compensation, territory planning, and forecasting.
- Implement effective pricing strategies and contracts.
- Change commercial spending to optimize marketing spending, market share growth, and resource allocation.
Digital Commerce Strategy
- Build an e-commerce website and digital sales.
- Develop every page from the first touchpoint with the user all the way to shipping confirmation.
- Design and implement direct-to-consumer and B2B commerce approaches.
- Improve pricing and payment strategies.
- Provide supply chain services.
- Create a global market entry strategy.
Product & Portfolio Management
Your customers’ needs and expectations are changing, sometimes overnight. To make sure your products and service keep pace, you need a product management strategy built for today’s dynamic business environment. We can help you achieve an end-to-end transformation that enables you to:
- Explore and redefine your brand purpose in the context of what your brand has historically stood for, what your customer values most, and where culture and society are headed next.
- Analyze product lifecycle and consumer trends to identify opportunities to improve assortments and how products are positioned on the shelf by the retailer.
- Reinvent your offerings based on a complete understanding of your customers’ raw needs.
- Develop new products and services at the right price and time through the most effective channels.
- Order management to get a product into a customer’s hands as efficiently as possible.
- Apply test-and-learn approaches to boost innovation and shorten time-to-market.
Customer Experience
- Provide the expertise and tools that help you figure out what matters most to customers.
- Combines analytics, benchmarks, and human-centered design to reveal what delights your customers, and then shows you how to deliver it efficiently, and at scale.
- Revisit your segmentation and help foster an end-to-end customer experience.
Sales Employees Management
- Help you hire, train, and motivate sales teams that deliver outstanding performance.
- Create a data-driven profile of the set of people who’ll accomplish your strategy.
- Align incentives and performance management programs to motivate sales teams.
- Help the managers become better coaches, so the employees improve faster.
- Build the internal skills you need, to continue delivering the right messages to your customers.
