Marketing & Sales
We can help you bring a new sense of purpose to every element of your brand and consumer strategy, reimagining meaningful experiences to drive loyalty, shape client growth agendas, and drive measurable outcomes with our rock-solid strategies:
Marketing Strategy
- Transform your marketing with a practical, proven combination of analytics, creativity, and customer-centric data insights.
- Derive insights to fuel campaign, marketing, audience, and content strategy.
- Advanced data analytics to prioritize your marketing investments and drive strategic revenue management.
- Customer acquisition, retention, and loyalty campaigns.
- Enhance the advertising and digital marketing.
- Content, social, and search strategy and production.
- Design and build a web user experience.


Sales Strategy
- Maximize the ability to help sales and service professionals by streamlining middle office processes.
- Develop an effective and pragmatic go-to-market strategy that’s rooted in a deep understanding of your customers.
- Embedding sales insights and analytics into the sales cycle.
- Optimize and modernize sales operations through incentive compensation, territory planning, and forecasting.
- Implement effective pricing strategies and contracts.
- Change commercial spending to optimize marketing spending, market share growth, and resource allocation.
Digital Commerce Strategy
- Build an e-commerce website and digital sales.
- Develop every page from the first touchpoint with the user all the way to shipping confirmation.
- Design and implement direct-to-consumer and B2B commerce approaches.
- Improve pricing and payment strategies.
- Provide supply chain services.
- Create a global market entry strategy.


Product & Portfolio Management
Your customers’ needs and expectations are changing, sometimes overnight. To make sure your products and service keep pace, you need a product management strategy built for today’s dynamic business environment. We can help you achieve an end-to-end transformation that enables you to:
- Explore and redefine your brand purpose in the context of what your brand has historically stood for, what your customer values most, and where culture and society are headed next.
- Analyze product lifecycle and consumer trends to identify opportunities to improve assortments and how products are positioned on the shelf by the retailer.
- Reinvent your offerings based on a complete understanding of your customers’ raw needs.
- Develop new products and services at the right price and time through the most effective channels.
- Order management to get a product into a customer’s hands as efficiently as possible.
- Apply test-and-learn approaches to boost innovation and shorten time-to-market.
Customer Experience
- Provide the expertise and tools that help you figure out what matters most to customers.
- Combines analytics, benchmarks, and human-centered design to reveal what delights your customers, and then shows you how to deliver it efficiently, and at scale.
- Revisit your segmentation and help foster an end-to-end customer experience.


Sales Employees Management
- Help you hire, train, and motivate sales teams that deliver outstanding performance.
- Create a data-driven profile of the set of people who’ll accomplish your strategy.
- Align incentives and performance management programs to motivate sales teams.
- Help the managers become better coaches, so the employees improve faster.
- Build the internal skills you need, to continue delivering the right messages to your customers.
Without a strategy, all your Marketing and Sales activities and tactics might be for nothing. After all, if they don’t all work in concert to drive pipeline and customer acquisition, what’s the point? Savvy companies realize that a Sales and Marketing strategy is the next most important one after the overall business plan. It outlines how Sales and Marketing will orchestrate their efforts to […]