Without a strategy, all your Marketing and Sales activities and tactics might be for nothing. After all, if they don’t all work in concert to drive pipeline and customer acquisition, what’s the point? Savvy companies realize that a Sales and Marketing strategy is the next most important one after the overall business plan. It outlines how Sales and Marketing will orchestrate their efforts to
We’re always hearing talk of digitalization. If you don’t possess digital skills in this new economy, you’re told that you’ll be left behind. It’s one of those corporate buzzwords where you feel you should know more about it, but haven’t got around to it. The reason may be due to the complexity and enormous undertaking required with the reshaping of the corporate landscape. Digitalization,
The COVID-19 crisis has been a wake-up call for supply chain managers. For years, companies have focused on eliminating redundancy in sourcing to reduce fixed costs and promote efficiency. Greater efficiency, however, came at the expense of diminished flexibility and effectiveness—a tradeoff the pandemic-induced supply chain disruptions have made painfully clear. Now, leading companies are seeking to avoid that tradeoff, using innovative capabilities such as risk-focused
The United Nations Economic and Social Commission for Western Asia (ESCWA) has launched the e-commerce Acceleration Program (eCAP), with the support of the ICC-ESCWA, Centre of Entrepreneurship (CoE), and the International Trade Centre. This program aims to facilitate the growth of the digital economy, help SMEs transition into online selling and stimulate a dynamic entrepreneurial environment across the Arab region by: Providing business and